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| Joined: | Mon Nov 21st, 2005 |
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Applied to politics, this phenomenon implies that once a political idea becomes a rotten apple it will remain a rotten apple. Disgust tends to stick around. This is why so much time, effort and money is dedicated to painting the opposition with negative feelings. If a disgust response can be evoked, it will tend to stay around.
http://www.informationclearinghouse.info/article25601.htm
How do wars begin?