View single post by Joe Kelley
 Posted: Sat Feb 27th, 2010 12:13 pm
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Joe Kelley

 

Joined: Mon Nov 21st, 2005
Location: California USA
Posts: 6399
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 http://www.openforum.com/idea-hub/topics/marketing/article/the-5-most-innovative-new-online-business-models-in-2010-rohit-bhargava

Economies of scale:

How much would you lower your standard prices if I could guarantee you 100 customers? Or how about 1,000? The premise behind Groupon is to offer customers "collective buying power" - which essentially means that you can offer a great deal and it will only kick in if a set number of consumers take you up on it.