Joe Kelley
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http://www.randomhouse.com/features/wisdomofcrowds/
"No one in this world, so far as I know, has ever lost money by underestimating the intelligence of the great masses of the plain people."
-H. L. Mencken
H. L. Mencken was wrong.
In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
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